Decathlon’s Gambit: Mobility Is Key Just Ask The Pew

This week CIO magazine reports. The France-based sporting goods company Decathlon (www.decathlon.com) for its U.S. debut. Will offer mobile e-commerce payment options. Using only iPhones, Apple Pay and RFID tags. (https://www.cio.com/feature). Recently, I posted about Amazon’s mobile retail (mobile commerce) initiatives. That debuted in a few small stores. See, Scan-Pay-and-Walk-Mobile-Commerce-Is-No-Longer-Science-Fiction.  Over time, Amazon, due to customer demand, added a traditional cash payment option. Now Decathlon’s initial effort is with a full size store. Based on a third party’s omni-channel mobile retail platform. Allowing customers to interact with iPhone-equipped employees. To pay for items as they walk around. (www.newstore.com). Will it succeed?   In 2010, a pastor asked his…

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How Amazon, Apple, Google and Microsoft Will Treat You

PART 2: Healthcare Opportunities and Challenges Can Amazon (www.amazon.com), Apple (www.apple.com), Google (www.google.com) and Microsoft (www.microsoft.com) transform the U.S. healthcare market? That is risk adverse to change and bureaucratic by rules. What can consumers and enterprises expect? I highlight some key areas for (Big Tech) innovation and challenges. Amazon is consumer focused on transforming retail and telemedicine services. Nationwide pharmacy. Amazon becomes a pharmacy. Due to the acquisition of PillPack. Consumers can expect online and brick and motor options. Order online or visit a Whole Foods pharmacy equipped with self-service kiosks. Telemedicine and Digital Assistants. Digital Assistants (Alexa/Echo) will track specific conditions from patients’ homes. Voice authorizations will…

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